Aidan Mehigan came to us having left his reliable job in London to pursue his dream of making whiskey. Natterjack is the result. It’s an Irish whiskey with an American accent, combining both American and Irish whiskey making traditions. We have been lucky enough to join Aidan and the Natterjack team on their adventure, to help them tell their story as they grow and evolve.
While all around it are hopping, it walks.
The natterjack toad
The Natterjack is the only toad native to Ireland. It has a unique walking gait, it chooses its own course. It is a remarkable animal full of character, what better embodiment of the brand.
Packaging design
Aidan engaged Illustrator Kelvin Mann to produce an illustration of the toad. The toad is the hero of the Natterjack brand. We have featured it sitting proud at scale on the front of pack, rendered in a triple level emboss showing off its texture. We also created a special cask strength edition with the toad rendered out of metal.
