In recent years, Rachel’s career has skyrocketed and shifted— seeing her step into many professional arenas in front of and behind the camera, in kitchens and on podcasts, writing several books in the process. She wanted her new website to reflect her wealth of skills and experience for prospective clients, showcasing the many hats she wears as a creative force while also providing information and inspiration for the foodies and fans she engages with daily.
The Approach
A bon-vivant of many hats
Rachel is a unique personality and has a visual and culinary style of her own and energy that fans know and love her for. We wanted to accentuate these features and present them in a new way that could communicate to audiences seamlessly while truly representing who she is and what her brand represents today. Taking inspiration from French embroidery, vintage typography, and all things curious and kitsch, we developed a playful visual language for the site that reflects Rachel’s work, personality and style.
